M&S AW18 PRESS SHOW // BAG CUSTOMISATION
Heaps + Stacks were invited to host an elaborate bag customisation station for Marks & Spencer's AW18 press show.
The station was designed to compliment to their current hello summer range where guests were able to select, customise and go home with a new bag to enjoy right away.
Using a colour block, reversible bag, guests could customise it how they saw fit. Varying techniques and materials were available; from adding eyelets, attaching adhesive leather letters and symbols, as well as making personalised keyrings in a selection of colourful acrylic alphabet letters.
The station saw over 500 guests creating the bags over the course of the day inc Pixie Lott and with a live Show Studio illustrator on site too, it was a mass of creativity.