Cos X The Florist


THE BRIEF: To celebrate the new season, Cos briefed us to create a sustainable floral activation in store.

THE DELIVERY: With sustainability in mind we worked with The Florist, a Zurich-based flower studio to create a botanical pop-up in the Cos Bahnhofstrasse store.

As well as the dramatic floral installs, as a gift with purchase guests could also learn how to care for house plants or learn how to dry flowers at home. The workshop was a real footfall driver and was  live on the shop floor for 5 days.