M&S Food Relaunch
MARKS & SPENCER GROUP
Heaps + Stacks were honoured to be asked to design and produce the relaunch of the iconic M&S advert with the famous tagline "This is not just…".
Using the bold black and white doodle treatment use on the packaging as a spatial concept for the the venue, we transformed the space into a dazzling world where the food really way the hero. Guests entered via the gift shop where they could load themselves up with "this is not just..." swag. Past this they moved into a Monitor install that showed the ad, a cauliflower cheese kitchen and photobooth and even a roller. disco which served pizza.