M&S CHRISTMAS FOOD SHOW

VICTORIA HOUSE BASEMENT, HOLBORN.

THE BRIEF: Heaps + Stacks were briefed by the Marks & Spencer Food PR team to produce their annual Christmas food collection in a transformative way, showcasing to key press and media the best IN Christmas. The event had to be a step-change from Christmas events of the past, with a laser focus on styling.

THE DELIVERY: Guests were introduced to the collection through a live screening in a traditional festive living room, and were then transported into a golden party room; where delicious party food and booze was tasted. They were then led through the bespoke Gifting Tunnel into the M&S Christmas Market, where set built pieces such as the Desserts Emporium and Christmas Cupboard helped bring the edible products to life.

Throughout the event, guests were treated to 5-minute Kitchen Table Talks, as well as a drop-in festive wreath making workshop using M&S local produce.

 
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