M&S LITTLE SHOP
NOHO STUDIOS, LONDON.
THE BRIEF: For the launch of Marks & Spencer's Little Shop Collectibles range, Heaps + Stacks were asked to produce 'Little Shop Live', an entertainment-fuelled day-time party for children and their parents, where they were able to interact with the various Little Shop Collectibles; from the cardboard shop fronts, Little Shopkeeper aprons, and miniature trolleys and baskets.
THE DELIVERY: On the day Little Shop Live was hosted by a very special 'Store Manager', Rochelle Humes, who had her own office set up, and guests were invited to partake in a giant-scale colouring in wall, fruit & veg themed balloon modelling, and play within the 'Little Shop Village'. Additionally, guests were taught the new 'Big Shop, Little Shop, Cardboard Shop' dance on the disco dance-floor, and they also learnt a little bit more about the Little Shop products, with key information displayed alongside giant, regular and mini products available in M&S!