Newbie Wallpaper Launch
MORTIMER HOUSE, FITZROVIA.
THE BRIEF: To launch of their new children’s wallpaper range, Newbie in tandem with The Communications Store briefed Heaps + Stacks create a stylish breakfast launch to showcase the range of prints.
THE DELIVERY: Heaps + Stacks produced and styled a press breakfast and influencer brunch for Newbie, which then led onto a mobile making workshop to further engage guests with the new product.
Heaps + Stacks created bespoke tablecloths, napkins and menus in the same design as one of the wallpaper styles, with paper flowers folded from the wallpaper interspersed throughout beautiful floral arrangements.
The wooden shapes for the mobile making workshop were also inspired by the range, with pastel-coloured foxes and squirrels available for guests to tie onto and assemble a natural-looking mobile to take-away as a memento from the event.
Additionally, each guest received a bespoke Newbie colouring in book and branded colouring pencils with the motif’s from each wallpaper design lifted and simplified for the younger guests to have fun with.