Percy Pig Fest
PERCYS, M&S HQ, LONDON.
THE BRIEF: Marks & Spencer announced they would be letting their 100 biggest fans decide whether gelatine should be reintroduced to their Percy Pigs sweets.
THE DELIVERY: To do so M&S invited their top fans (AKA the Percy Pig Panel) to Percys Cafe at M&S HQ to finally vote for the legendary sweets fate.
The event was a ‘pig deal’ for the mega fans as they excitedly queued for temporary tattoos of Percy and got the opportunity to meet and greet with Percy and his wife Penny in the 'VIPig' area while they pigged out on Percy Pigs all night long.
We created a ‘Main Sty” to look like the sty on the front packet where the vote was announced, a jovial grassed ‘Pig-nic area’ with hay bails and of course lots of limited edition Percy Festival merchandise for the mega fans to take home.
Photo Credit Luke Fullalove